Give Back Friday

Black Friday is a big part of the festive period, but for many, the Christmas period can be one of the hardest times of the year. That’s why we started the ‘Give Back Friday’ initiative – to help feed underprivileged children by donating a meal for every product sold over the Black Friday weekend. In our first year of running ‘Give Back Friday’ we donated nearly 6,000 days’ worth of food – enough to feed one person for 16 years.